Key Flag awarded to MORS Software

The Association for Finnish Work has awarded the Key flag symbol to MORS Software’s Asset Liability (ALM), Liquidity Risk and Treasury Management product in recognition of a product made in Finland.

The Key Flag is a sign of Finnish work. The symbol can be awarded to a product that has been made in Finland.  

The Key Flag symbol is very well known in Finland. According to a study conducted by the Association for Finnish Work, practically all Finnish consumers and business executives know the Key Flag symbol. The majority of Finns (75%) also state that the Key Flag symbol has a positive impact on their purchasing decisions. Approximately half of the Finnish population associate the symbol with responsibility.

Marketing Manager Reetta Mentu of the Association for Finnish Work states that people regard buying domestic products as a way of influencing society and a responsible value choice that contributes to Finnish competitiveness and prosperity.

“Consumers associate the Key Flag symbol with a positive image of domestic quality, reliability, safety, responsibility and employment. With the Key Flag symbol, companies can communicate important values to their customers and other stakeholders. 92 per cent of companies that have been awarded the Key Flag symbol state that the symbol supports the sales of products and services,” explains Reetta Mentu.

The Key Flag symbol is a mark of origin awarded to products made in Finland and services produced in Finland. The Key Flag symbol is carried by around 5,000 different products, product groups and services.

The Association for Finnish Work endeavours to increase the appreciation of Finnish work and to further the success of Finnish work. Our duty is to promote employment in Finland.

Further information

MORS Software
Marketing Manager, MORS Software, tel. +358 40 820 4310,

The Association for Finnish Work
Marketing Manager, the Association for Finnish Work, tel. +358 50 561 5030,